Not all VR is created equal
One of the things we often hear when we go to do a demonstration is ‘It’s ok, I’ve seen VR before’. That’s a tricky one for us as the customer may well have seen some great VR, but more than likely they haven’t seen something like the photorealistic, completely immersive and interactive VR we have spent years developing. What people consider ‘VR’ even differs, some people define VR as the old photo walk throughs. Not all VR is created equal, and VR headsets are definitely not created equal.
First up, when we say VR what do we mean and how is it different to TUI vs AR vs AV vs XR?
Mixed Reality (or XR) refers to the continuum from a real to a virtual environment encompassing TUI, VR, AR and AV.
For property, a huge investment both financial and emotional, users want to be completely immersed and experience their new home or investment as if they were really there, taking their time to explore and interact. From a design and build perspective, there is no better way to get stakeholders on the same page than to allow them to completely walk through a project, seeing it exactly as it will be built and understanding where any issues may lie.